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4.3 Million Watched the Emmys, a New Low

Indeed, the competition was stiff on Monday night. The Emmys went head-to-head against a Monday night football playoff game and the Iowa caucuses.

The football game, which featured the Philadelphia Eagles and the Tampa Bay Buccaneers, drew more than 28 million viewers, according to Nielsen. Roughly 4.7 million people tuned into the three big cable news networks between 8 p.m. and 11 p.m. for Iowa returns, according to the preliminary Nielsen data.

The Emmys also faced competition from other award shows. All the big winners on Monday night — “Succession,” “The Bear” and “Beef” — had been honored at the Golden Globes last week, and the Critics Choice Awards on Sunday night.

Yet the Emmys even had trouble holding its own against a rerun of a network television show. A repeat of “NCIS” on CBS at 8 p.m. on Monday night — which had the benefit of a lead-in from another playoff football game — drew 4.9 million viewers, according to preliminary Nielsen data.

Most other major award shows — despite lower audience figures compared with a decade ago — have seen ratings rebound recently. Oscar ratings have ticked up two years in a row. So have the Grammys. Even the scandal-plagued Golden Globes saw a big increase in audience last week.


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